A Zimbabwe pastor's searingly honest account of both loving and feeling alienated from the flag of the country of his birth has stirred the emotions of thousands and prompted a flood of "flag selfies".
In a video that's had more than 85 000 views in just three days, Evan Mawarire, a well-known Harare author, speaker and church leader, details the mixed emotions Zimbabwe's black, red, yellow and green flag provokes in him.
#ThisFlag continues to gain momentum and is not showing any signs of becoming oblivious like the millions of hash tags that have made it into social media.
How did it all start? What is it about? Where to from here?
It first caught the attention of hundred thousands of Zimbabweans when it was reported on News24 on 23 April 2016. Read Zim pastor's heartfelt #ThisFlag video prompts flag selfies . This was 5 days after 36th year anniversary of Zimbabwe’s independence from British colonial rule. It has become significant because it remains the only tangible symbol to identify with the Zimbabweans after our currency died a natural death seven years ago. The discussions are building up on social media platforms without any fear.
It is a reminder to the new generation of Zimbabweans, mostly the born frees, who were not there when the flag was designed, that our vision as a country and where we stand in the world was crafted in the Zimbabwean flag. Whilst the economy, which is the heart of the nation continues to bleed, and not showing any signs of recovery, #ThisFlag has ignited that dream of 1980 and how it became a reality all the way into the 90’s.